How many times have you heard a customer say “Do you have an ATM?” Chances are, if it's been more than once or twice, you are probably missing opportunities and losing customers. We are an "on the go" society. People are constantly running from here to there and looking for convenience. An ATM in your place of business is a convenience. The number one way to increase customer traffic and enhance sales and revenues is to have an ATM at your location. The benefits are substantial. Are you ready to take advantage of them? Avery Scott has a wide selection of ATMs to meet the needs of a business like yours. Avery Scott, with in-house technical support, dedicated installation and maintenance specialists is the right choice!
Your ATM could provide you with:
Increased Register Receipts - People withdraw an average of $60 per transaction. Much of that money is spent in the location it was withdrawn. Most of the money made with an ATM is reflected in your daily register receipts.
Increased Traffic - People need cash and are always looking for an ATM. Every person coming in to use your ATM has to pass through your place of business. Increased customer traffic is the best reason for an ATM. Merchants know that every potential customer that has to pass their store to go get cash somewhere else might not find their way back to spend it.
Lower Credit Card Expense - Many people prefer to pay in cash. By having an ATM, those people can withdraw cash and save you the 1.5%-5% fees that credit card companies charge. As an additional incentive, you may earn even more in surcharge revenue. Further, the federal government has begun to roll out its E.B.T. (Electronic Benefits Transfer) programs. Subsidy checks that used to come through the mail are now being distributed electronically through ATM compatible cards.
How Does an ATM Work?
Most people think of a bank when they see an ATM. However, any individual can own and operate an ATM while making a great return on their investment. The money placed inside an ATM is typically the money provided by the ATM owner. The owner will open a checking account at a bank of their choice. The processor, the company who transfers the money from one institution to another, will automatically wire the money to the appropriate account. The whole transaction works like this:
- The owner of the ATM, through a sales agent, sets up a checking account.
- The owner then places a set amount of money into the ATM.
- When a customer withdraws any amount of money, the processor will remove that amount, plus the surcharge, from the customer's account and replace the amount withdrawn back into the owner's new checking account.
- The owner can then go to the bank, withdraw the money to replenish the ATM as needed.
- The processor will hold the surcharge until the end of the month and then issue a check to the owner of the ATM for the total surcharges collected.
ATM Statistics
60% of Americans ages 25-34 and 51% ages 35-49 use ATMs 8 times a month, withdrawing an average of $55.00 per transaction.
A typical ATM user visits ATMs 7.4 times a month.
Friday is the busiest day for ATM usage.
ATM customers spend an average of 20%-25% more than non-ATM customers.
Night clubs are seeing 70%-80% of the dispensed cash staying at the club.
Retail location ATMs that dispense $20.00 bills increase store sales by over 8%.
In 1994, there were 8.3 billion ATM transactions in the United States.
Bank ATMs average 6,400 transactions per month.
Among people that use both credit and debit cards, debit cards are used most often, 5.9 times per month versus 5.1 times per month.
Independent studies show that cash retention among large retailers is 30-33%. Retention among smaller retailers is 35-40%.
How Much Can An ATM Make?
The answer to this question varies depending on the type of business you own, the business location, and foot traffic. Based on an average transaction surcharge of $1.50 you can anticipate the following:
| # of Daily Transactions |
Transaction Surcharge |
Additional Monthly Income |
| 10 |
$1.50 |
$450.00 |
| 20 |
$1.50 |
$900.00 |
| 50 |
$1.50 |
$2250.00 |
| 100 |
$1.50 |
$4500.00 |
| 150 |
$1.50 |
$6750.00 |
| 