ATMs Still Important
As long as consumers continue to value cash transactions, ATMs will be an important component of financial instutions efforts to expand profitability and attract and retain cardholders. ATMs serve as an extension of your brand and provide valuable advertising and awareness opportunities in quality high traffic locations.
I know the upcoming 2010 ADA regulations are looming and many financial instutions are reviewing their off-site ATM services. Many financial instutions are making a decision to pull these off-site ATMs due to the expense of upgrading or replacing ATM equipment. These off premise ATMs are still important and the cost of completely removing the ATMs maybe higher than the financial instution realizes. For example, many times these locations are customer of the financial instution and many of the finanical instuitions customers are accustomed to the convenience and location of the ATM.
We offer a solution that makes fiscal sense for the financial institution and enables them to have a branded ATM at their current location. We provide ATM placement and servicing at no cost the financial institution. The ATM is new and has the financial institutions name on the ATM and provides free transactions to the financial institutions customers. Additionally, the majority of the financial instution’s we work with will earn revenue from the location.
Cash is still important so before you start pulling your off-site ATMs consider some other options out there that may provide you with a profitable solution.